
First On: Talent with Maddy Cross
Exceptional growth demands exceptional talent but few understand what that truly means. Maddy shares the do’s and don’ts of early stage Talent, dives into unicorn hiring trends and explains the (sometimes) opaque world of executive search.

Introducing First On
Interviews dedicated to the operators and functional experts that too often go unsung


Hard Problems I Want to Back in 2021
Things I want to learn about (and maybe invest in) by talking with obsessed entrepreneurs

Market Size vs. Market Power
My view on what makes an attractive market for investment based on size (spend) and relative customer power


Doubling Down on Deep Tech
Why startups with high tech risk make for good investments in a recession

Enterprise Sales in a Recession
A tested playbook on how to navigate sales when an economic downturn brings your clients to a crawl


Fundraising 101: Allocation
The fifth installment of five part series on tactical guidance for Seed fundraising. How to decide who gets to invest and how much.

Fundraising 101: Negotiation
The fourth installment of five part series on tactical guidance for Seed fundraising. How to negotiate your term sheet.

Fundraising 101: Execution
The third installment of five part series on tactical guidance for Seed fundraising. How to run a process for success.

Fundraising 101: Refinement
The second installment of five part series on tactical guidance for Seed fundraising. How to rapidly refine your narrative from early feedback.

Fundraising 101: Preparation
The first installment of five part series on tactical guidance for Seed fundraising. What to do before you speak with investors


Should I raise a Seed round on a note?
The pros and cons of fundraising via equity or debt

What is customer due diligence?
What to expect when an investor asks to speak to your customers
